“Design Is A Formal Response To A Strategic Question.”.
Good design is a language, not a style. Space and light and order. “the details are not the details.
If Things Are Not Failing, You Are Not Innovating Enough.”.
“design is a fundamental human activity, relevant and useful to everyone. Design everything on the assumption that people are not heartless or stupid, but marvellously capable, given the chance. ” maggie macnab, design by nature.
Design Is So Simple, That's Why It Is So Complicated.” — Paul Rand.
“bad design is smoke, while good design is a mirror.”. Market design is about understanding the details of markets in sufficient detail so that we can help fix them when they are broken. A design quote contains a breakdown of the project and all the information pertaining to it.
The height of cultivation always runs to simplicity. Don norman, the design of everyday things. This famous art director is best known for corporate design, including some of the iconic corporate logo designs including ibm, ups and abc.
It’s No Surprise Then, That Some Of His Most Famous Graphic Design Quotes Relate To The Art Of Simplicity.
But we are caught in a vice between art and the bottom line. “failure is an option here. “think of and look at your work as though it were done by your enemy.